This year marks GoPro’s 20th year. It’s been an interesting journey for a company that has become synonymous with a specific product category for well over a decade. I’d venture to guess that – to this day — more people are familiar with the GoPro name than the term “action camera,” which may have proved a difficult box for early competition to break out of.
Likewise, for GoPro, it’s been difficult to extend its value proposition outside its core competency. See the Karma drone for the greatest example of a failure to launch (in more ways than one). In the wake of such struggles, the company has done, perhaps, the most sensible thing: focused on what it’s good at.
This morning, GoPro announced the launch of the Hero11 – almost exactly a year to the day after the Hero10’s launch. The latest version of the $500 action cam ($400 for GoPro Subscribers) also focuses on the important things: image quality, battery and stability. Hard to argue with that
Specifically, the latest version of the Hero gets in improved 1/1.9 sensor (versus the 10’s 1/2.3), which brings 10-bit color for content capture, with a resolution of up to 5.3K at 60 frames a second. Stills, meanwhile, can be captured at 24-megapixels.
The device is joined by a $400 Mini version ($300 for GoPro Subscribers), which maintains many of its larger sibling’s best new features, including the improved sensor. The Hero11 Black is available starting today, along with a $700 ($580 for GoPro Subscribers) Creator Edition (that adds in a battery grip, additional mics, an LED and an HDMI port. The Mini, meanwhile, won’t start shipping until October 25.